Case Studies & Success Stories

Case Study 1: Supporting Capex Investment – Girdwoods Bar & Lounge

  • The Challenge – Long standing music bar with excellent operators but tired premises, the business was to close for 1 month for extensive refurbishment works, RIS were tasked with providing digital marketing support to maximise the success of the business re-launch.

  • The Solution – RIS were involved from before the closure of the business to provide a new website and daily Facebook marketing to build excitement locally around the new business ensuring a successful launch and steady sales growth in the first weeks of trading.

  • The Result – The site is showing an incredible 80% volume increase in sales over the first 4 weeks and a 35% sales uplift versus budget.

See full details of the campaign by clicking the link below:

Case Study 2: Supporting Tenant Investment – The Bay Horse, Masham, North Yorkshire

  • Challenge 1 – To create a website that properly showcased the beautiful Bay Horse which has been ‘undersold’ digitally in comparison to it’s undeniable real world charm. The Bay Horse is a traditional Yorkshire market town inn lovingly refurbished to very high standards with 5 quality letting bedrooms.

  • Challenge 2 – To create a social media campaign to support the tenants investment in a refurbished pub garden and to generally boost awareness of the business as a high quality food and drink and hospitality retailer.

  • Solution 1 – RIS created a new quality website which sells the business appropriately as a great Yorkshire inn with rooms including online room booking, great food images, 360 imagery, google tour and more besides. The website has achieved an average of 4,000 page views per month since going live.

  • Solution 2 – RIS ran an initial 3 month daily Facebook posting service for an initial 3 months, which has now run successfully to date for 12 months. We have achieved over 247,000 quality post views for the business in the last 6 months.

  • The Result – The operator is very happy with the results in overall levels of trade with weekly food deals sales and and online booking in particular  proving to be very important in driving increased food and room sales.

See full details of the campaign by clicking the link below:

Case Study 3: Social Media, The Purple Bear, Newcastle Upon Tyne

  • The Challenge – this is a great bar with high quality operators and a great retail offer and design but in a very central but tough to find basement location. The operators were already very active across social media but needed to boost takings and profitability.

  • The Solution – we carried out analysis of their current digital presence and presented a range of actions to help with their digital presence to push awareness of their retail offer and overcome the locational issue with the site. We also ran a targeted campaign on Facebook to reach out to the local market area as per the powerpoint shown below.

  • The Result – we reached 171,000 heavily targeted prospective customers and helped to develop great awareness and drove trade increases in a short space of time. Customer numbers and trade steadily increased over the period we spent working at The Purple Bear. There was an overall increase in trade with the business trading at sustainable and profitable levels at the end of the project.

See full details of the campaign by clicking the link below

Case Study 4: Launch Package, Gate Inn, Sutton cum Lound, Nottinghamshire

  • The Challenge – our client (a highly regarded food business operator) was due to open a new upmarket and unique/stylish country inn. We were asked to create and project manage the digital marketing launch. The business has had a mixed reputation with changes in ownership and our client had undertaken a major refurbishment.

  • The Solution – We combined a temporary website which went live 4 weeks prior to opening and the full website went live 7 days prior to opening with all menus/offers and deals. We combined the website launch with a countdown campaign on Facebook reaching out to thousands of prospective customers in the local area with key messages about the business. We also created an email database with a website sign up form and ensured that email addresses were harnessed throughout the whole period.

  • The Result
    • 428,000 unique Facebook views in the local market area in first 12 months of trading.
    • Great SEO giving good Google search results
    • 51,000 Google Image views
    • Website visits: 17,000 visits to the dining/menus page and 56,000 page views in total in first 12 months of trading.
    • An amazing opening period with targets exceeded from the day of opening. This level of trade and has been sustained since on a consistent basis.

See full details of the campaign by clicking the link below

Check out The Gate Inn website here